-25%
WordPress Course
WordPress is a powerful and versatile content management system (CMS) …
What you'll learn
Module 1: Introduction to WordPress
Overview of WordPress: What is WordPress? Why use WordPress?
Types of WordPress (WordPress.com vs. WordPress.org)
Installing WordPress locally and on a web server
Exploring the WordPress dashboard
Module 2: WordPress Setup & Configuration
Setting up a WordPress website (installation guide)
Basic WordPress configuration (general settings, permalinks, etc.)
Choosing and configuring a WordPress theme
Customizing the site’s appearance using themes and the Customizer
Managing users and roles in WordPress
Module 3: Creating Content in WordPress
Creating Posts vs. Pages: Differences and usage
Using the Block Editor (Gutenberg) to add and edit content
Understanding categories and tags
Managing media (images, videos, etc.)
Using the Media Library for easy content management
Module 4: WordPress Themes and Customization
Exploring WordPress themes: Free vs. Premium
Installing, activating, and updating themes
Customizing your theme using the WordPress Customizer
Working with widgets and menus
Introduction to child themes (when and why to use them)
Module 5: Plugins and Extensions
What are WordPress plugins?
Installing and activating plugins
Essential plugins for SEO, security, backups, and performance
Managing plugin settings
Updating plugins and troubleshooting conflicts
Module 6: Website Structure and Design
Designing pages with the WordPress block editor
Creating and organizing a navigation menu
Customizing your website's layout and design
Adding custom CSS for styling
Using page builders (e.g., Elementor, WPBakery)
Module 7: SEO and Website Optimization
Basic SEO principles for WordPress
Setting up SEO plugins (e.g., Yoast SEO)
Optimizing site speed and performance
Implementing best practices for on-page SEO (titles, descriptions, headings, etc.)
Mobile responsiveness and design
Module 8: WordPress Security and Maintenance
Importance of securing your WordPress site
Essential security plugins and best practices
Keeping your WordPress site updated (themes, plugins, core updates)
Backup strategies and plugins
Monitoring site performance and traffic (Google Analytics integration)
Module 9: WordPress E-commerce (WooCommerce)
Introduction to WooCommerce for creating an online store
Setting up products, categories, and shipping options
Configuring payment gateways and taxes
Managing orders and customers
Extending WooCommerce with plugins for additional functionality
Module 10: Troubleshooting and Support
Common WordPress issues and how to fix them
Dealing with plugin conflicts
Backing up and restoring your site
Finding help: WordPress community, forums, and documentation
Final Project
Create and launch a fully functional WordPress website from scratch (e.g., a blog, business site, portfolio, or e-commerce store)
Implement custom design, SEO best practices, and security measures
Present your site and explain the process you followed
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Social Media Marketing
There were 37.00 million social media users in Pakistan in January 2020. The …
What you'll learn
Introduction To Social Media Marketing:
Market Research
Facebook Marketing
Instagram Marketing
Twitter Marketing
Linkedin Marketing
Pinterest Marketing
Social Media Management Tools
Social Commerce – Start Your Own
Course Outline Social Media Marketing
How social Media Marketing Training in Lahore Ideoversity become the biggest source of marketing
Famous social media platforms
Types of Social Media
Social Media Goals and Strategies
Successful Social Media Case Studies
Facts about social media marketing
Why we need a social media marketing
Build Your Brand on Social Media
Introduction to digital media marketing
Understanding inbound and outbound marketing
Understanding the trends
Market Research
The Marketing Research Process
How to make research Proposals
Understanding Secondary Data
How to create Hypotheses
Exploratory and Observational Research
Creating an audience
Understanding the target audience interests
Designs and Data Collection Approaches
Descriptive and Causal Research Designs
Measurement and Scaling
Communicating Marketing Research Findings
Designing of Questionnaire
Facebook Marketing
Introduction to Facebook
How to complete your profile
How to make a group
Basic Facebook group setting
Group marketing techniques
How to handle Facebook page
How to stream live on Facebook
How to integrate the app in Facebook page
Best Way to Increase your Facebook Traffic and Generate Sales
How to create reports of a Facebook page
Facebook Advertising
How to create a Facebook business account
How to manage ads manager
How to make a plan for media buying
How to integrate payment method on Facebook
How to add pages
How to add ads accounts
Creating a team
Combine analysis
How to request access from business manager
How to add business manager as a page owner
Page monetization
What is Facebook Monetization?
How much you can earn from Facebook?
Introduction to video monetization
How to setup video monetization
How to find copyright-free videos from the internet
How to promote videos in groups
How to get free likes to form groups
Introduction to instant articles
How to set up instant articles
How to connect it with your domain
How to find content for free seo
Instagram Marketing
Introduction to Instagram
Difference between Personal Profile and Business Accounts
How to make a business Instagram account`
How to generate sales form Instagram
Increasing Your Content Engagement
The Instagram Engagement Algorithm
Name vs Username
Hashtags and Tags
Captions
How to write a convincing bio
Content planning
What is Influencer Marketing
What works on Instagram + common ideas
Calls to action
Strategies for stories
Instagram Advertising
Introduction to Instagram Ads
The Power of IG Ads
Types of Instagram Ads (Stories VS Feed)
Video strategy for Instagram
How to select hashtags for marketing
Verify and Expand your Target Audience
Twitter Marketing
What is Twitter & why you should use it
Establish Your Twitter Presence
Personal profile marketing
Business profile marketing
Tweet research and designing
How to trend something on Twitter
Traffic from Twitter
Journey to 3000 likes in the first month
How to use Twitter for Business
How to get more retweets on Twitter
Discover how your Twitter strategy
Twitter Advertising
How to create a Twitter ad
Twitter Analytics
How to plan a budget for Twitter
Twitter ads strategy
Pinterest Marketing
Learn how to set up your profile
Understand the difference between friends and followers
Importance of choosing the right username
How to start and create a page interest,
Introduction to the 4-Phase Profit System How to use Pinterest to create loyalty and trust clients
Understanding page settings
Linkedin Marketing
Introduction to Linkedin
How to find and add connections
LinkedIn for Business
Linkedin Marketing Tips
Transform your LinkedIn Profile into a Marketing Tool
B2B Networking Strategy
Generate Leads from Linkedin
Connections and reach
Creating a professional profile
Post-creation and analysis
Groups and people
Blogging on LinkedIn
Use of Slideshare to grow your LinkedIn
Linkedin Advertising
Business page settings
How to create an ad
How to create an audience
How to plan for media buying
How to use analytics
How to create an advertising strategy
Social Media Management Tools
Hootsuite
Buffer
Sprout Social
Send social media
Canva
Manage flitter
Social Commerce – How to Start your Business
How to find a product to sell
How to make a shopping cart on Facebook
Introduction to drop shipping
How to find freelancing work online
How to find freelancing work offline
100 social media business ideas
